In this session, Brendan Moquin from Bluewater Farms, a cranberry producer with multiple consumer products, and John Schroeder from Primary Design, a marketing communications agency, will discuss the role and importance of branding consumer products as well as show a glimpse into the branding process used to create a new line of cold-pressed cranberry juices. The session will segue into personal branding with the same fundamentals used to create consumer brands and each student will have an opportunity to work on their own personal brand.
